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What is a Marketing Funnel

Apr 6

What is a funnel marketing strategy and why should online marketers develop one?

It is a method of marketing that is used to convince potential customers to purchase products from you. It's a selling process where a visitor comes to your website to find information that could solve a problem. With certain tools you will be able to learn to build a relationship and build confidence with every user.


This will allow you to fully understand your customers' requirements. This will allow you to give the most accurate information to all your visitors. If you gain the trust of your visitors they are more likely to buy your products. The customer will then turn into a buyer.

Some customers end up becoming extremely loyal customers, ready to buy any product you promote. A marketing funnel includes all of the steps required to convert a regular visitor to your website into a loyal customer and buy every product that you sell.


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This is the ultimate objective for any online marketer. A properly created funnel can achieve this very quickly.

Your marketing efforts are capturing people's attention, and drawing them to your funnel. Once they complete the forms that you have on your PERSONAL Lead Capture Page they are able to enter your funnel. I say "personal" because no one will ever opt-in to your lead capture for business page. They are looking to be a leader and not a company.

The lead capture page acts as an entry point to the funnel. By clicking the "Sign Up Now" and "Enter Here" buttons will allow you to enter a new realm of network marketing.

The best thing is that they are qualified to do it. It's their choice. You've not offered anything other than that you're an instructor, leader, and someone who can help them increase leads and more money into their business.

This is how a standard marketing funnel functions:

You can provide an item for free to the "front-end" to draw and attract people who are interested in your offerings. Sign-up is required to receive the free product.

You can now include these contacts in your email lists so you can email them with any other offers that are relevant to them.

When they sign to the offer, they'll be taken to a webpage that provides an affordable price, or what is known as the tripwire offer. This is the moment they will be taken to the "back side" of your funnel.

They will be taken to a similar offer with less cost when they buy the lower-cost offer (also known as an upsell). And if the person also buys this higher priced offer, they'll be taken to the next related product with a higher cost. This can continue for a lengthy time.

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