Hip-hop icon Shawn Jay-Z Carter revealed the launch of his new hashish model MONOGRAM on Friday, a couple of 12 months after he joined California licensed hashish firm Caliva as its chief model strategist. The launch consists of the debut of MONOGRAM’s website, which options images and movies of hashish vegetation being tended and joints being rolled by hand.
“With its cautious pressure choice, meticulous cultivation practices, and uncompromising high quality, MONOGRAM seeks to redefine what hashish means to customers at present,” the corporate wrote in a press launch. “In an effort to supply a extra tailor-made buyer expertise, the model may also launch by way of a greatest in school e-commerce platform devoted completely to its singular product line.”
The web site lists little data on particular merchandise or availability, however there are hyperlinks to the model’s Instagram and YouTube accounts. The Monogram Twitter feed and Facebook web page are additionally reside, and the webpage presents a glimpse into the model’s enterprise philosophy and dedication to the plant.
“From soil to seed, the skilled growers at MONOGRAM leverage a lifetime of cultivation expertise to make sure our flower is handled with the respect it deserves by way of each stage of the develop course of,” Monogram writes on its firm web site. “Exact management and fixed monitoring enable our flower to succeed in its full potential as a superior smoke.”
“MONOGRAM flower is grown in small batches, permitting for each plant to obtain customized consideration from our skilled growers,” the copy continues. “Our batch-by-batch strategy and distinctive efficiency designation enable us to spotlight the nuances in between harvests and inform you the story of each flower.”
Jay-Z Collaboration Introduced In 2019
Caliva introduced in April 2019 that Jay-Z would be joining the company as its chief model strategist. The corporate mentioned that Jay-Z’s duties would come with offering enter on inventive choices, group outreach, and company technique.
“Something I do, I wish to do accurately and on the highest degree,” Jay-Z said in a press release on the time. “With all of the potential within the hashish business, Caliva’s experience and ethos make them one of the best companions for this endeavor. We wish to create one thing superb, have enjoyable within the course of, do good, and produce individuals alongside the best way.”
Caliva CEO Dennis O’Malley instructed CNN Enterprise that Jay-Z’s position would additionally embrace social justice initiatives equivalent to advocacy and job coaching to assist create alternatives for people negatively impacted by the Battle on Medication.
“We predict it is a sea change when it comes to the visibility to the business,” he mentioned. “We take this partnership with quite a lot of duty, quite a lot of humility, quite a lot of accountability transferring ahead.”
“On this place, Mr. Carter will give attention to and work to extend the financial participation of residents coming back from incarceration—lots of whom should not seeing the financial advantages of legalization—by way of advocacy, job coaching, and general worker and workforce improvement,” firm officers mentioned in a press release.
Caliva, primarily based in San Jose, California, is likely one of the state’s largest vertically-integrated hashish companies. The corporate cultivates, processes, and markets hashish merchandise together with flower, pre-rolls, edibles, and topicals for house supply and in additional than 250 licensed dispensaries in California.